Founder price open
Until 30 November 2026

Everything your team needs to know
is in your head. That is the problem.

toolWYZE™ is a flat-priced toolkit for small short-term rental property managers. It moves what you know into something your cleaners, your ops manager and your VAs can find on a phone, so the question stops arriving at nine forty at night.

Your property management system runs your bookings. This runs the rest of it: winning owners, getting the walk-through written up, and answering the same owner question for the fortieth time. It does not replace your PMS and it does not try to.

The Founder price is $50 a month or $500 a year, and it is held for as long as your membership stays active. It closes on 30 November.

Built by Heather Bayer, who ran a short-term rental management company for nineteen years

What it does...
One price. Every tool.

Win owners

Run operations

Build your own AI

That is the shape of it. Underneath are six tools, one membership, and a price that does not change whether you manage three properties or thirty-five.

Nothing gets lost

before it reaches you

An owner inquiry arrives on a Tuesday. In three weeks, can you still say who it was, which number they called from, what you promised them, and whether anyone has been back to them? Most managers cannot, because the pipeline lives in their head.

STR Leader holds the lead, the whole history and the first-call checklist, so the owner you spoke to in June gets the call back you meant to make. The conversation stays yours. It stops being the only place the information lives.

Walk the property once, leave with three documents

You walk a property, fill a notebook, and then lose an evening turning it into something the owner can read, something the team can act on, and something the listing can use. More often you do the first and never get to the other two.

Revuate takes the walk-through you are already doing and produces all three from one pass. Your owner gets a report that looks like it came from a company ten times your size, which turns the quarterly call into a conversation about the season rather than a defense of your competence.

Your team should find the answer without finding you

The reason you have not written the procedures down is not that you do not know the process. It is that writing it down takes longer than doing the job, so you do the job.

SOP Central is where how-we-do-it lives once it is written. Searchable on a phone, so your cleaner standing in a driveway at seven in the morning can check the thing she would otherwise text you about. Which means you are in the school run instead of in your phone.

Stop asking AI the same question every week

Most of the AI in this industry is sold to you by the property and does something to your business in the background. This is the other kind.

STR Skill Maker helps you build your own Claude skills for the jobs you do over and over. You describe the task the way you would explain it to a new team member, and you end up with something you can run again next week without explaining it twice. You will need your own Claude account to run them. Sixty-three percent of property managers are still at the basic ChatGPT level, and only seven percent have anything running on its own. That is RentalScaleUp, 25 June 2026.

Who makes it

Heather Bayer

Founder, toolWYZE™. Former property manager, current consultant

I came into short-term rentals in 1998 and ran my own management company, Cottage Link Rental Management, from 2003 to 2022. It grew to two hundred properties and I sold it. I am not managing properties now, which is worth saying plainly, because plenty of people who sell to this industry have never run anything in it.

For most of those nineteen years I was the single point of failure in my own business. If I was ill, or on a plane, or simply on another call, the business got worse. Not because my team were not good. They were. It was that how we did things had never left my head.

Every tool in here fixes something that used to be my problem, or something a client asked me for by name. The procedure templates are the ones I actually used, not the ones a copywriter imagined.

What is in it,

and which of your hats it takes off

Six tools to support your different roles, plus a free assessment

Start here > STR AI Audit - The free assessment

Live and free to anyone, member or not. It stores nothing.

Take the STR AI Audit

STR Leader,

The owner-acquisition CRM

Description

An owner calls in June about two cabins. By August you remember the cabins, but not his name, which number he called from, or what you said you would send him. The lead did not go cold. It simply had nowhere to live except your head.

STR Leader is where owner leads live, from the first inquiry to the signed contract.

Revuate

The inspection tool

Description

You already walk the property. The trouble is what comes after: a notebook full of notes and an evening at the kitchen table turning them into something the team can act on, something the owner can read and something the listing can use. More often, the first one gets done, and the other two never do.

Revuate turns one walk-through into three finished documents.

SOP Central

The procedures hub

Description

Your ops manager texts at 9:40 pm at night with a question you have answered before. You answer it again, because the answer only lives in your head, and writing it down always takes longer than replying.

SOP Central is where how-we-do-it lives once it leaves your head.

STR Skill Maker

Build your own Claude skills

Description

You ask an AI tool the same question every week and type the same background into it every time: who your guests are, how your company writes, what a good listing sounds like. It helps a little. It never quite learns how you do things.

STR Skill Maker lets you build a Claude skill for any job you do over and over.

The Owner Handbook

The owner answer hub

Description

An owner calls first thing on changeover day to ask whether his sister can stay next weekend. It is not an emergency, and it is not the first call like it this month. Being reachable is part of what you sell. Being on call for questions you have already answered forty times is not.

The Owner Handbook gathers those answers in one place, written once and in your words.

Business Brain Maker

Your business, written down

Description

Everything you know about your business is real, considered and hard-won. Almost none of it is written down. Your ideal guest, the owners you want and the ones you turn away, and why you do things the way you do: it all lives in your head, so every new hire and every new tool starts from nothing, and you end up explaining yourself again.

Business Brain Maker walks you through getting it onto paper.

One price, however many properties you manage

Nearly every serious tool in this industry charges by the property, so the month you take on four more, three of your suppliers put their prices up. The software that would get your business out of your head charges you more every time your business grows.

toolWYZE™ is one price for the whole toolkit, at three properties or thirty-five. Take on ten more next season, and your invoice stays where it is. That is a decision about how this company is priced, not a launch discount that expires.

Do I have to move anything out of my current tools?

No. Nothing migrates. Your PMS is untouched, and so are your calendars, your bookings and your guest messaging.

Is this a property management system?

No, and it is not trying to be. No channel management, no calendars, no bookings, no guest messaging, no payments, and none of that is on a roadmap waiting to surprise you. Your PMS runs your bookings. ToolWYZE runs the rest of it.

Does the price go up as I add properties?

No. That is the point. It is the same at three properties and at thirty-five. The bill does not move when you grow.

I already pay for a PMS. Why pay for this as well?

Because the alternative is not another piece of software. It is a person: someone to write up the inspections, keep track of the owner leads and answer the questions your team keeps sending you. At three to thirty-five properties, that hire usually is not affordable yet, so the work stays with you. toolWYZE™ is there to take some of it off you before you can justify the hire, and alongside the person once you can.

What happens after 30 November?

The Founder price closes and the regular price of $97 a month or $970 a year applies to anyone joining from 1 December. If you joined as a Founder, your rate stays at $50 or $500 for as long as your membership stays active.

What if it is not for me?

Tell us within fourteen days, by email, and you get a full refund. You do not have to explain why.

Is this a fit for me?

It suits you if you run multiple properties for other people and you are the person everything comes back to.

It does not suit you if you manage one or two properties of your own and have no owners, because most of this is about the owner side of the business.

And it does not suit you if you are looking for something to replace what you already run on, because it sits alongside rather than instead.